Total Fees Paid
€15.110
Order + Service fees combined
Service Fees
€2.999
12.7% of revenue — partially avoidable
Priority Actions
2 Critical · 2 High
Require immediate attention
Net Payout
€10.220
43.2% net margin after all fees
All-In Fee Rate by Market (Order + Service)
Stacked: order fees + service fees as % of revenue
- Order Fee %
- Service Fee %
Monthly Net Payout by Market
After all Amazon fees · Shows which markets are actually paying out
- DE
- FR
- IT
- UK
- ES
Prioritized Action Plan — 8 Items
Based on real transaction data analysis · Ordered by urgency
Spain's service fees (€634) represent 36% of its €1,769 revenue. All-in fee rate is 83.7%. The market is structurally unprofitable at current volume. Minimum viable monthly revenue to break even at current service fee level: ~€3,500.
France has a 56.7% order fee rate — the highest of all markets. The shoe covers product (Aspro 100 couvre-chaussures) has an 81% fee rate. These products should be reviewed for price increases or removal from FR catalog.
Germany's service fees jumped from €2 (Feb) to €720 (Mar) — a 35,900% increase. This is almost certainly a one-time charge (storage, long-term storage fee, or account adjustment). Identify and dispute if incorrect.
Italy's service fees jumped from €91 (Jan) to €353 (Feb) before dropping to €156 (Mar). This pattern suggests a storage fee spike or account-level charge. Review the Feb statement line-by-line for FBA storage surcharges.
UK paid £189.57 (~€224) in service fees in January against only £759 revenue — a 25% service fee rate. This improved dramatically in Feb/Mar. Ensure January's cause (likely long-term storage) is resolved permanently.
France service fees hit €494 in February (18% of revenue) before dropping to €103 in March. Identify the root cause — likely FBA storage or a subscription fee — and prevent recurrence.
Germany has the lowest order fee rate (43.3%) and highest revenue (€6,930). Increasing DE ad spend or expanding product catalog here will yield the best ROI since fees are lowest and volume is highest.
UK fee rate improved from 61.4% (Jan) to 50.7% (Mar). This positive trend should be monitored. If March's rate holds, UK becomes a viable growth market. Continue optimizing product mix.
Root Cause Analysis — Why Are Fees So High?
1. Service Fee Spikes
Irregular service fees (storage, long-term storage, account fees) are the biggest variable cost. DE spiked €720 in March, IT spiked €353 in Feb, UK spiked £190 in Jan. These are partially controllable.
2. High-Fee Products in FR
France's shoe covers product has an 81% fee rate, dragging the entire market to 56.7%. A single product category is making the whole market appear unprofitable.
3. ES Volume Too Low
Spain's fixed service fees (€634) are too large relative to its revenue (€1,769). This is a scale problem — either grow ES to €3,500+/month or exit entirely.